The history of your LEGO provider begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start up a business trading his wood made toys door to door in his town of Billund, Denmark. He called his start up business “Lego” – a combination of two Danish terms, “leg godt, ” which necessitated “play very well. ”
In 1958, you can actually founder, Godtfred Kristiansen, copyrighted a system intended for coupling the plastic bricks that would afterwards become called SEGLAR “Automatic Products Bricks. inch The invention allowed LEGO to create more diverse and sophisticated toys.
From there, LEGO extended here are the findings their offerings and began to serve both children. It produced a line of “Minifigures” in the mid-1970s that designed human statistics with posable arms, and in addition marketed jewelry sets for the purpose of young girls.
An additional expansion more than three decades ago saw the development of LEGO Space sets, here astronaut minifigures, rockets and spaceships, among other popular themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching packages featuring the X-wing fighter and LINK Fighter.
Since the company grew, it needed to increase it is ability to release new products quickly and successfully. To this end, it employed management advisor Jorgen Vig Knudstorp.
This individual helped the corporation cut down on inventory and reduce development time. This individual encouraged the organization to build relations with main toy firms, including Target, Wal-Mart and Toys ‘R’ Us.
This individual also created LEGO Creative ideas, an online community where fans could submit plans for new Lego sets they will wanted to look at produced. This kind of allowed SEGLAR to test the appeal of new tips and gain feedback prior to committing to them.